Resume

Employment

Summer Swinson Media & Design

Marketing Manager

Jan 2004-Present

Primary Responsibilities 

• Provides strategic marketing consultation for small businesses

 

• Helps establish brand identity and branding elements (logos, headers, footers, social avatars, etc.)

 

• Provides photography and video services, including edited images and commercial content

 

• Monitors website analytics and creates reports and goals to increase website traffic

Starbucks Coffee Company

Supervisor

October 2006- November 2016

Primary Responsibilities 

• Managed a team of baristas and their daily responsibilities, deployment and training processes

 

• Worked closely with a manufacturing and product development team to manage the ad budget

 

• Prepared and managed preparation of food and beverage according to quality standards

 

• Monitored inventory and implemented a plan for tracking and usage

 

• Communicated sales metrics, goals and action plans to the District Manager and other Store Managers

Noteworthy Mention

  • Community Events Coordinator

  • In-Store Marketing Manager

  • Coffee Master & Involvement Coordinator

  • Partner of the Quarter April 2016

  • Created Social Media Platforms for Stores in the District

  • Created Brochures for New Store Openings

Education

Nova Southeastern University

Child Development Associates

Graduation October 2006

Full Sail University

Bachelor's of Science 

Media Communications

Class of May 2018

Academic Awards

Course Director's Award

  • New Media Tools

Pete Episcopo, Feb 2016

  • Portfolio 1

Pete Episcopo, May 2016

  • Graphic Design in Communications

Jacob Kaplan, October 2016

Lynda.com Certificates

 

  • Writing for the Web​

  • Foundations of UX- Content Strategy

  • SEO Fundamentals

  • Grammar Fundamentals

  • Information Literacy

  • Premiere Pro CC Essential Training

  • Up & Running with Lighting: Natural Lighting

  • Developing a Mood Board 

OMG National 

Marketing Manager

May 2016- March 2018

Primary Responsibilities 

• Managed over 100 client accounts and all aspects of marketing communications that contributed to the growth of their online presence

• Conducted detailed strategic planning every 2 months and provided presentations to set metrics and goals.

• Increased ad conversions by an average of 10%

• Regularly analyzed analytics platforms to measure website visitors (Google Analytics), social media, video views, etc.

 

• Crafted concise and compelling copywriting for products, blogs, social media posts, storyboards, websites, etc.

 

• Managed some website (WordPress) content. This included uploading content, arranging media files, maintaining graphics, editing forms, etc.

 

• Worked alongside the SEO Director to manage Google AdWord Campaigns and monitor / report KPIs

 

• Collaborated with our Creative Director and other members of the marketing team, including the Social Media Writers, Web Developers, Graphic Designers and Video Department

 

• Maintained a fluid and cohesive brand presence and supported the onboarding process for new employees to ensure Google, LinkedIn, Facebook, Twitter and Instagram profiles are up to date, and align to branding

 

• Created email campaigns to effectively market products and services to target audience, boosting sales by 30%

 

• Attended 4 trade shows to establish a human connection with the clients and the brand

Volunteer Experience

Children's Activity Coordinator & Event Photographer

Poverty Alleviation, Florida Bible Church

Cape Town, South Africa - March 2011

Traveled with a team to work in a township outside Cape Town, South Africa. The township, Vrygrond, had a building that Joshua Children's Mission used to provide services, care and counseling for the people who lived in the township. Our team provided clothes, care, activities for the children, medicine and other various services to aid the community.

Children's Activity Coordinator 

Poverty Alleviation, Faith Baptist Church

Trenchtown, Jamaica - July 2003

 

Traveled with a team to Trenchtown, Jamaica to provide care and relief to a poor community. We brought clothes, food and supplies as well as helped to build a church building and a playground. During this time, we also ran a program for the children.

Children's Activity Coordinator 

Poverty Alleviation, Faith Baptist Church

Mexico City, Mexico - July 2002

Traveled with a team to Mexico City to provide care and relief to a community living in the garbage dumps. We brought medical aid, food, clothes to the community, as well as provided a program for the children and medical care to the people.

© 2018 Summer Swinson Media & Design

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