Case Study - Starbucks

Starbucks is has no doubt set the standard in creating an appealing, evolving and successful brand personality. Many coffee shops have attempted to make their mark over the years (hundreds of years, believe it or not) but when you think of a coffee shop, or even coffee for that matter, who do you think of? Starbucks found a way to resonate with people. From that first shop in Seattle at Pike’s Place in 1971, they drew inspiration from a fish market nearby. After watching the men throwing the fish orders to each other, yelling out directions in the most organized way, Starbucks adapted this into their hustle and bustle routine as homage to that famous fish market. The energy of this routine i

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