June 29, 2020

I don’t think anyone will argue that this year is… bizarre. Who would have imagined the way 2020 has drunkenly strutted by, bumping into our businesses, clumsily knocking over any hopeful expectations we had back in December of 2019. When COVID got into full swing thro...

August 6, 2019

As part of my job, I observe social media accounts - businesses in particular. Everyone from dentists, to retail shops, to influencers. I see a lot of people just copying what they are seeing from other accounts, snagging the trendy filters, posing sexy women, travelin...

May 8, 2018

Anxiety Threatens Jobs in the Workplace, New Beverage Saves the Day

FORT PIERCE, FL, April 5th, 2017  /Summer Swinson Media / -- Anxiety affects over 40 million adults (18.1% of the population) in the United States, according to the Anxiety and Depression Association of...

December 14, 2017

We are living in a progressively digital society, catering heavily to people on-the-go. Understanding consumer behavior, and primarily your target audience and their specific habits is incredibly important to determine how to build your marketing strategy and what meth...

November 15, 2017

Amazon has worked very hard to cater to their customer base. They pride themselves in finding the needs of their consumers, as well as identifying “pain points” and soothing them. From the beginning, Amazon has made it their goal to stick with being straightforward and...

November 7, 2017

Target has been a consumer favorite for many years to date. It’s just something about their happy, fun commercials, their cute products and affordable prices. In recent years (2013), Target went the extra mile to make every effort to really know their customers. Target...

November 3, 2017

Coca Cola has always been able to find amazingly unique and innovative ways to bring their consumers into the mix. Engaging campaigns such as their “Happiness Machine”(Moye 2013) - where vending machines dispensed flowers, candy or hugs - always found a way into our he...

October 25, 2017

Starbucks is has no doubt set the standard in creating an appealing, evolving and successful brand personality. Many coffee shops have attempted to make their mark over the years (hundreds of years, believe it or not) but when you think of a coffee shop, or even coffee...

August 20, 2017

Social Media is more than a phase these days, it is a necessary evil. By no means should you depend completely on your online persona to communicate who you are (because nothing beats good old fashioned face-to-face contact) but you have to utilize it to your advantage...

Please reload

Featured Posts

Social Media is more than a phase these days, it is a necessary evil. By no means should you depend completely on your online persona to communicate w...

4 Tips for Effective Brand Marketing on Social Media

August 20, 2017

1/1
Please reload

Recent Posts

November 15, 2017