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Summer Swinson

Was your business prepared for Sh*t to hit the fan?

I don’t think anyone will argue that this year is… bizarre. Who would have imagined the way 2020 has drunkenly strutted by, bumping into...

Summer Swinson

Yeah, Your Instagram Pictures are Pretty

As part of my job, I observe social media accounts - businesses in particular. Everyone from dentists, to retail shops, to influencers. I...

Summer Swinson

Sample Press Release

Anxiety Threatens Jobs in the Workplace, New Beverage Saves the Day FORT PIERCE, FL, April 5th, 2017 /Summer Swinson Media / -- Anxiety...

Summer Swinson

Mobile Marketing & Cultural Context 101

We are living in a progressively digital society, catering heavily to people on-the-go. Understanding consumer behavior, and primarily...

Summer Swinson

Case Study - Amazon

Amazon has worked very hard to cater to their customer base. They pride themselves in finding the needs of their consumers, as well as...

Summer Swinson

Case Study - Target

Target has been a consumer favorite for many years to date. It’s just something about their happy, fun commercials, their cute products...

Summer Swinson

Case Study - Coca Cola

Coca Cola has always been able to find amazingly unique and innovative ways to bring their consumers into the mix. Engaging campaigns...

Summer Swinson

Case Study - Starbucks

Starbucks is has no doubt set the standard in creating an appealing, evolving and successful brand personality. Many coffee shops have...

Summer Swinson

4 Tips for Effective Brand Marketing on Social Media

Social Media is more than a phase these days, it is a necessary evil. By no means should you depend completely on your online persona to...